Gazelle Seeding.
adidas x Göran Kling
We created a personalized seeding kit for adidas Gazelle together with jewelry designer Göran Kling. Each of the 200 limited-edition “shoe jewelry” pieces featured the designer’s iconic smiley and a texture mirroring the Adidas Gazelle’s sole. Individually numbered and given to selected recipients, the collaboration sparked major social buzz and became a sought-after symbol of the launch.
WITH JUNG RELATIONS
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